{"id":7852,"date":"2026-04-24T19:59:24","date_gmt":"2026-04-24T16:29:24","guid":{"rendered":"https:\/\/fajr.news\/?p=7852"},"modified":"2026-04-24T19:59:24","modified_gmt":"2026-04-24T16:29:24","slug":"accorun-orta-dogu-otel-performansi-irandaki-savasin-etkisini-gosteriyor","status":"publish","type":"post","link":"https:\/\/fajr.news\/?p=7852&lang=tr","title":{"rendered":"Accor&#8217;un Orta Do\u011fu Otel Performans\u0131, \u0130ran&#8217;daki Sava\u015f\u0131n Etkisini G\u00f6steriyor"},"content":{"rendered":"<h2>Accor, \u0130ran&#8217;daki Sava\u015f\u0131n Ortas\u0131nda Hedeflerine \u0130lerliyor<\/h2>\n<p>Frans\u0131z otel devi Accor, \u0130ran&#8217;da devam eden sava\u015f\u0131n etkileriyle m\u00fccadele ederken, daha geni\u015f \u015firket hedeflerine do\u011fru ilerlemeye devam ediyor.<\/p>\n<p>Grubun CFO&#8217;su Martine Gerow&#8217;un ilk \u00e7eyrek kazan\u00e7 \u00e7a\u011fr\u0131s\u0131nda belirtti\u011fine g\u00f6re, Accor&#8217;un Orta Do\u011fu&#8217;daki otelleri Mart ortas\u0131ndan itibaren i\u015flerinde etkiler g\u00f6rmeye ba\u015flad\u0131. Bu aksakl\u0131\u011fa ra\u011fmen, Accor&#8217;un genel otel oda ba\u015f\u0131na geliri (RevPAR) ve net birim b\u00fcy\u00fcmesi ilk \u00e7eyrekte g\u00fc\u00e7l\u00fc seyretti.<\/p>\n<p>Bu d\u00f6nemde Accor&#8217;un k\u00fcresel doluluk oran\u0131 %1 artarak %61,5&#8217;e, ortalama g\u00fcnl\u00fck oda fiyat\u0131 %3,4 artarak 112 Euro&#8217;ya (131 Dolar) ve oda ba\u015f\u0131na geliri %5,1 artarak 69 Euro&#8217;ya y\u00fckseldi.<\/p>\n<p>Ancak, Accor&#8217;un Orta Do\u011fu ve Afrika&#8217;daki otel oda say\u0131s\u0131n\u0131n %27&#8217;sini olu\u015fturan Birle\u015fik Arap Emirlikleri&#8217;nde RevPAR %9 d\u00fc\u015ft\u00fc.<\/p>\n<p>Accor&#8217;un kazan\u00e7 a\u00e7\u0131klamas\u0131nda, &#8220;\u015eubat sonunda ba\u015flayan Orta Do\u011fu&#8217;daki \u00e7at\u0131\u015fma, o zamandan beri makroekonomik ve jeopolitik ba\u011flam\u0131 ciddi \u015fekilde bozdu. Orta Do\u011fu&#8217;daki, \u00f6zellikle Birle\u015fik Arap Emirlikleri&#8217;ndeki faaliyetler g\u00fc\u00e7l\u00fc bir \u015fekilde etkilendi&#8221; ifadeleri yer ald\u0131.<\/p>\n<p>Genel olarak, Orta Do\u011fu, Aral\u0131k 2025 sonu itibar\u0131yla Accor&#8217;un oda portf\u00f6y\u00fcn\u00fcn %8&#8217;ini ve 2025 oda gelirlerinin %12&#8217;sini olu\u015fturuyordu. BAE, Accor&#8217;un k\u00fcresel a\u011f\u0131n\u0131n %3&#8217;\u00fcn\u00fc te\u015fkil ediyor.<\/p>\n<p>Gerow, Accor&#8217;un Nisan ay\u0131nda b\u00f6lgede d\u00fc\u015f\u00fc\u015flerin devam etmesini bekledi\u011fini belirtse de, baz\u0131 olumlu geli\u015fmeler de mevcut. BAE&#8217;de okullar yeniden a\u00e7\u0131ld\u0131 ve &#8220;K\u00f6rfez \u0130\u015fbirli\u011fi Konseyi&#8217;nde hava trafi\u011fi de art\u0131yor.&#8221; M\u0131s\u0131r ve Suudi Arabistan&#8217;daki performans\u0131n da iyi gitti\u011fini s\u00f6zlerine ekledi.<\/p>\n<p>Accor&#8217;un di\u011fer k\u00fcresel b\u00f6lgelerinin \u015firketin performans\u0131n\u0131 destekledi\u011fini ifade eden Gerow, \u00f6rne\u011fin BAE&#8217;deki d\u00fc\u015f\u00fc\u015f\u00fcn, Accor&#8217;un ABD&#8217;deki premium, orta \u00f6l\u00e7ekli ve ekonomik segmentindeki %9,1&#8217;lik RevPAR art\u0131\u015f\u0131 ile dengelendi\u011fini belirtti.<\/p>\n<p>Gerow, Orta Do\u011fu d\u0131\u015f\u0131ndaki gelecekteki rezervasyonlarda herhangi bir &#8220;talep k\u0131r\u0131lmas\u0131&#8221; g\u00f6r\u00fcnmedi\u011fini ve Akdeniz ile Kuzey Afrika&#8217;da talebin artt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p>Gerow, Accor&#8217;un sabit kur baz\u0131nda k\u00fcresel gelirinin y\u0131ll\u0131k %2,3 art\u0131\u015fla 1,31 milyar Euro&#8217;ya y\u00fckseldi\u011fini, ancak &#8220;raporlanan de\u011fi\u015fim&#8221; olarak hesapland\u0131\u011f\u0131nda bu metrikte %2,7&#8217;lik bir d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ifade etti.<\/p>\n<p>Geli\u015fim cephesinde ise Accor&#8217;un &#8220;projeksiyon hatt\u0131n\u0131n ilk \u00e7eyrekte y\u0131ll\u0131k bazda %10,3 art\u0131\u015fla sa\u011fl\u0131kl\u0131 bir \u00e7ift haneli h\u0131zla b\u00fcy\u00fcmeye devam etti\u011fini\u2026 ve bunun %3 ila %5&#8217;lik orta vadeli hedefimizin \u00fcst ucuna do\u011fru h\u0131zlanma hedefimizle tutarl\u0131 oldu\u011funu&#8221; belirtti.<\/p>\n<p>Kazan\u00e7 \u00e7a\u011fr\u0131s\u0131nda iki \u00f6nemli nokta daha g\u00fcndeme geldi. \u0130lk olarak, Accor bu kez 250 milyon Euro de\u011ferinde yeni bir hisse geri al\u0131m dilimi ba\u015flatt\u0131. \u0130kinci olarak, Gerow, Accor&#8217;un Essendi ve Blackstone ile 1 Nisan&#8217;da otel varl\u0131klar\u0131n\u0131 \u2013 %30,56 hisse \u2013 &#8220;975 milyon Euro&#8217;ya kadar&#8221; elden \u00e7\u0131karmak \u00fczere imzalad\u0131\u011f\u0131 mutabakat zapt\u0131na de\u011findi.<\/p>\n<p>Gerow, Accor&#8217;un bu anla\u015fmay\u0131 ikinci \u00e7eyrek i\u00e7inde tamamlayaca\u011f\u0131ndan emin oldu\u011funu ekledi. Anla\u015fma kapan\u0131\u015f\u0131nda Accor 675 milyon Euro ve 300 milyon Euro&#8217;ya kadar ek kazan\u00e7 elde edecek.<\/p>\n<p>Bas\u0131n saati itibar\u0131yla Accor&#8217;un hisseleri Euronext Borsas\u0131&#8217;nda hisse ba\u015f\u0131na 42,82 Euro&#8217;dan i\u015flem g\u00f6r\u00fcyordu ve y\u0131lba\u015f\u0131ndan bu yana %0,9&#8217;luk bir d\u00fc\u015f\u00fc\u015f kaydetmi\u015fti. Euronext ise ayn\u0131 d\u00f6nemde %2,25 art\u0131\u015f g\u00f6sterdi.<\/p>\n<p>#Accor #Otelcilik #OrtaDo\u011fu #\u0130ranSava\u015f\u0131 #Turizm #RevPAR #BAE #Ekonomi #Finans #HisseSenedi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accor, \u0130ran&#8217;daki Sava\u015f\u0131n Ortas\u0131nda Hedeflerine \u0130lerliyor Frans\u0131z otel devi Accor, \u0130ran&#8217;da devam eden sava\u015f\u0131n etkileriyle m\u00fccadele ederken, daha geni\u015f \u015firket hedeflerine do\u011fru ilerlemeye devam ediyor. Grubun CFO&#8217;su Martine Gerow&#8217;un ilk \u00e7eyrek kazan\u00e7 \u00e7a\u011fr\u0131s\u0131nda belirtti\u011fine g\u00f6re, Accor&#8217;un Orta Do\u011fu&#8217;daki otelleri Mart ortas\u0131ndan itibaren i\u015flerinde etkiler g\u00f6rmeye ba\u015flad\u0131. Bu aksakl\u0131\u011fa ra\u011fmen, Accor&#8217;un genel otel oda ba\u015f\u0131na geliri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-7852","post","type-post","status-publish","format-standard","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/7852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7852"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/7852\/revisions"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}