Beiersdorf, Orta Do\u011fu’daki krizin uzamas\u0131 ve maliyet bask\u0131lar\u0131n\u0131 art\u0131rmas\u0131 halinde y\u0131l\u0131n ikinci yar\u0131s\u0131nda fiyat art\u0131\u015flar\u0131n\u0131 de\u011ferlendirece\u011fini duyurdu. Nivea’n\u0131n \u00fcreticisi \u015firketin finans direkt\u00f6r\u00fc Astrid Hermann Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, bu olas\u0131l\u0131\u011f\u0131n masada oldu\u011funu belirtti.<\/p>\n
CEO Vincent Warnery, bir konferans g\u00f6r\u00fc\u015fmesinde, Orta Do\u011fu’daki \u00e7at\u0131\u015fman\u0131n Mart ay\u0131nda Nivea ve Eucerin markalar\u0131n\u0131n b\u00f6lgedeki sat\u0131\u015f b\u00fcy\u00fcmesini yar\u0131 yar\u0131ya azaltt\u0131\u011f\u0131n\u0131 ifade etti. B\u00f6lge, grubun ilk \u00e7eyrek sat\u0131\u015flar\u0131n\u0131n %3’\u00fcn\u00fc olu\u015fturuyordu.<\/p>\n
Warnery, net sat\u0131\u015flarda d\u00fc\u015f\u00fc\u015f ya\u015fanmas\u0131na ra\u011fmen, perakendecilerden nihai t\u00fcketiciye yap\u0131lan sat\u0131\u015flar\u0131n etkilenmedi\u011fini vurgulad\u0131. \u015eirketin, m\u00fc\u015fterilere ula\u015fmak i\u00e7in m\u00fcmk\u00fcn oldu\u011funca yeniden y\u00f6nlendirme yaparak, bazen “son derece yarat\u0131c\u0131” yollarla perakendecilere zaman\u0131nda \u00fcr\u00fcn tedarik etme yollar\u0131 buldu\u011funu ekledi.<\/p>\n
Hermann ayr\u0131ca, Beiersdorf’un yasa d\u0131\u015f\u0131 toplanan ABD tarifelerini \u015firketlerin geri almas\u0131n\u0131 sa\u011flayan iade sisteminden yararlanaca\u011f\u0131n\u0131 s\u00f6yledi. Yerel \u00fcretim sayesinde bu tarifelerin \u015firket \u00fczerindeki etkisinin s\u0131n\u0131rl\u0131 oldu\u011funu da belirtti.<\/p>\n
T\u00fcketici \u00fcr\u00fcnleri grubu, ilk \u00e7eyrek sat\u0131\u015flar\u0131nda %4,6’l\u0131k organik d\u00fc\u015f\u00fc\u015fle 2,48 milyar avro (2,92 milyar dolar) gelir elde etti\u011fini bildirdi. Bu rakam, bir \u00f6nceki y\u0131l\u0131n 2,69 milyar avroluk sat\u0131\u015f\u0131na k\u0131yasla d\u00fc\u015f\u00fc\u015fe i\u015faret ediyor.<\/p>\n
\u015eirketin amiral gemisi cilt ve v\u00fccut bak\u0131m markas\u0131 Nivea’n\u0131n sat\u0131\u015flar\u0131, Avrupa’daki fiyat tart\u0131\u015fmalar\u0131, \u00f6zellikle Frans\u0131z ve Alman perakendecilerin fiyat indirimleri talep etmesi ve zorlu bir kitle pazar\u0131 nedeniyle organik olarak %7 d\u00fc\u015ft\u00fc.<\/p>\n
Grup ayr\u0131ca, l\u00fcks markas\u0131 La Prairie’nin sat\u0131\u015flar\u0131nda %14,9’luk organik d\u00fc\u015f\u00fc\u015fle sars\u0131ld\u0131. Bu d\u00fc\u015f\u00fc\u015f, ABD’deki Saks Fifth Avenue ma\u011fazas\u0131na ve \u00c7in’deki seyahat perakendesine yap\u0131lan sat\u0131\u015flardaki aksakl\u0131klardan kaynakland\u0131. Hamburg merkezli \u015firket, bu fakt\u00f6rlerin ge\u00e7ici oldu\u011funu belirtti.<\/p>\n
Beiersdorf, Eucerin ve Aquaphor markalar\u0131n\u0131n sat\u0131\u015flar\u0131n\u0131n ise son \u00fcr\u00fcn yenilikleri sayesinde organik olarak %8,2 artt\u0131\u011f\u0131n\u0131 ekledi.<\/p>\n
Cilt bak\u0131m \u015firketi, 2026 y\u0131l\u0131 i\u00e7in beklentilerini do\u011frulad\u0131 ve perakendeciden t\u00fcketiciye sat\u0131\u015flardaki olumlu dinamiklerin, y\u0131l\u0131n ilk \u00fc\u00e7 ay\u0131ndaki d\u00fc\u015f\u00fck performans\u0131n ard\u0131ndan gelecek \u00e7eyreklerde bir iyile\u015fmeye i\u015faret etti\u011fini belirtti.<\/p>\n
#Beiersdorf #Nivea #Eucerin #FiyatArt\u0131\u015f\u0131 #OrtaDo\u011fuKrizi #PerakendeSat\u0131\u015flar #CiltBak\u0131m\u0131 #EkonomikEtki #LaPrairie #T\u00fcketici\u00dcr\u00fcnleri<\/p>\n","protected":false},"excerpt":{"rendered":"
Beiersdorf, Orta Do\u011fu’daki krizin uzamas\u0131 ve maliyet bask\u0131lar\u0131n\u0131 art\u0131rmas\u0131 halinde y\u0131l\u0131n ikinci yar\u0131s\u0131nda fiyat art\u0131\u015flar\u0131n\u0131 de\u011ferlendirece\u011fini duyurdu. Nivea’n\u0131n \u00fcreticisi \u015firketin finans direkt\u00f6r\u00fc Astrid Hermann Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, bu olas\u0131l\u0131\u011f\u0131n masada oldu\u011funu belirtti. CEO Vincent Warnery, bir konferans g\u00f6r\u00fc\u015fmesinde, Orta Do\u011fu’daki \u00e7at\u0131\u015fman\u0131n Mart ay\u0131nda Nivea ve Eucerin markalar\u0131n\u0131n b\u00f6lgedeki sat\u0131\u015f b\u00fcy\u00fcmesini yar\u0131 yar\u0131ya azaltt\u0131\u011f\u0131n\u0131 ifade […]<\/p>\n","protected":false},"author":2,"featured_media":5714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/5713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5713"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/5713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/media\/5714"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}