{"id":5457,"date":"2026-04-22T10:59:28","date_gmt":"2026-04-22T07:29:28","guid":{"rendered":"https:\/\/fajr.news\/?p=5457"},"modified":"2026-04-22T10:59:28","modified_gmt":"2026-04-22T07:29:28","slug":"beiersdorf-orta-dogu-krizi-yerel-satislari-vururken-olasi-fiyat-artislarini-degerlendiriyor","status":"publish","type":"post","link":"https:\/\/fajr.news\/?p=5457&lang=tr","title":{"rendered":"Beiersdorf, Orta Do\u011fu Krizi Yerel Sat\u0131\u015flar\u0131 Vururken Olas\u0131 Fiyat Art\u0131\u015flar\u0131n\u0131 De\u011ferlendiriyor"},"content":{"rendered":"
\n

Beiersdorf, Orta Do\u011fu Krizi Nedeniyle Fiyat Art\u0131\u015flar\u0131n\u0131 G\u00fcndemine Ald\u0131<\/h1>\n

Nivea’n\u0131n \u00fcreticisi Beiersdorf, Orta Do\u011fu’daki krizin uzamas\u0131 ve maliyet bask\u0131lar\u0131n\u0131 art\u0131rmas\u0131 halinde y\u0131l\u0131n ikinci yar\u0131s\u0131nda fiyat art\u0131\u015flar\u0131n\u0131 de\u011ferlendirece\u011fini duyurdu. \u015eirketin finans direkt\u00f6r\u00fc Astrid Hermann, Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada bu olas\u0131l\u0131\u011f\u0131n masada oldu\u011funu belirtti.<\/p>\n

Orta Do\u011fu Sat\u0131\u015flar\u0131nda D\u00fc\u015f\u00fc\u015f<\/h2>\n

CEO Vincent Warnery, bir konferans g\u00f6r\u00fc\u015fmesinde, ya\u015fanan \u00e7at\u0131\u015fmalar\u0131n Mart ay\u0131nda Nivea ve Eucerin markalar\u0131n\u0131n Orta Do\u011fu’daki sat\u0131\u015f b\u00fcy\u00fcmesini yar\u0131 yar\u0131ya d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131. Bu b\u00f6lge, grubun ilk \u00e7eyrek sat\u0131\u015flar\u0131n\u0131n %3<\/strong>‘\u00fcn\u00fc olu\u015fturuyordu.<\/p>\n

Warnery, net sat\u0131\u015flarda bir darbe hissedilmesine ra\u011fmen, perakendecilerden nihai t\u00fcketiciye yap\u0131lan sat\u0131\u015flar\u0131n etkilenmedi\u011fini vurgulad\u0131. \u015eirketin, m\u00fc\u015fterilere ula\u015fmak i\u00e7in m\u00fcmk\u00fcn oldu\u011funca yeniden y\u00f6nlendirmeler yaparak ve bazen “son derece yarat\u0131c\u0131” y\u00f6ntemlerle perakendecilere zaman\u0131nda stok sa\u011flama yollar\u0131 buldu\u011funu ekledi.<\/p>\n

ABD Tarifeleri ve \u0130ade Sistemi<\/h2>\n

Hermann ayr\u0131ca, Beiersdorf’un yasa d\u0131\u015f\u0131 toplanan ABD tarifelerini geri almak i\u00e7in kurulan iade sisteminden faydalanaca\u011f\u0131n\u0131 belirtti. Yerel \u00fcretim sayesinde \u015firketin bu tarifelerden s\u0131n\u0131rl\u0131 d\u00fczeyde etkilendi\u011fi de ifade edildi.<\/p>\n

\u0130lk \u00c7eyrek Performans\u0131: Genel Bak\u0131\u015f<\/h2>\n

T\u00fcketim mallar\u0131 grubu, ilk \u00e7eyrek sat\u0131\u015flar\u0131nda organik olarak %4,6<\/strong>‘l\u0131k bir d\u00fc\u015f\u00fc\u015fle 2,48 milyar euroya (2,92 milyar dolar) geriledi\u011fini bildirdi. Bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6neminde bu rakam 2,69 milyar euroydu.<\/p>\n

Marka Baz\u0131nda Sat\u0131\u015f Performanslar\u0131<\/h3>\n
    \n
  • Nivea:<\/strong> \u015eirketin amiral gemisi cilt ve v\u00fccut bak\u0131m markas\u0131 Nivea’n\u0131n sat\u0131\u015flar\u0131, Avrupa’daki fiyatland\u0131rma g\u00f6r\u00fc\u015fmeleri, \u00f6zellikle Frans\u0131z ve Alman perakendecilerin fiyat indirimleri talep etmesi ve zorlu bir kitle pazar\u0131 nedeniyle organik olarak %7<\/strong> d\u00fc\u015ft\u00fc.<\/li>\n
  • La Prairie:<\/strong> L\u00fcks markas\u0131 La Prairie’nin sat\u0131\u015flar\u0131 ise, ABD’deki Saks Fifth Avenue ma\u011fazalar\u0131na yap\u0131lan sat\u0131\u015flardaki aksakl\u0131klar ve \u00c7in’deki seyahat perakendesindeki zorluklar nedeniyle organik olarak %14,9<\/strong> geriledi. Hamburg merkezli \u015firket, bu fakt\u00f6rlerin ge\u00e7ici oldu\u011funu belirtti.<\/li>\n
  • Eucerin ve Aquaphor:<\/strong> Son \u00fcr\u00fcn inovasyonlar\u0131 sayesinde Eucerin ve Aquaphor markalar\u0131n\u0131n sat\u0131\u015flar\u0131 organik olarak %8,2<\/strong> artt\u0131.<\/li>\n<\/ul>\n

    Gelecek Beklentileri<\/h2>\n

    Cilt bak\u0131m\u0131 \u015firketi, 2026 y\u0131l\u0131 i\u00e7in belirledi\u011fi hedefleri teyit etti ve perakendeciden t\u00fcketiciye sat\u0131\u015flardaki olumlu dinamiklerin, y\u0131l\u0131n ilk \u00fc\u00e7 ay\u0131ndaki d\u00fc\u015f\u00fck performans\u0131n ard\u0131ndan gelecek \u00e7eyreklerde bir iyile\u015fmeye i\u015faret etti\u011fini bildirdi.<\/p>\n

    #Beiersdorf #FiyatArt\u0131\u015f\u0131 #OrtaDo\u011fuKrizi #Nivea #Eucerin #LaPrairie #CiltBak\u0131m\u0131 #T\u00fcketimMallar\u0131 #Finans #Sat\u0131\u015fRaporu<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

    Beiersdorf, Orta Do\u011fu Krizi Nedeniyle Fiyat Art\u0131\u015flar\u0131n\u0131 G\u00fcndemine Ald\u0131 Nivea’n\u0131n \u00fcreticisi Beiersdorf, Orta Do\u011fu’daki krizin uzamas\u0131 ve maliyet bask\u0131lar\u0131n\u0131 art\u0131rmas\u0131 halinde y\u0131l\u0131n ikinci yar\u0131s\u0131nda fiyat art\u0131\u015flar\u0131n\u0131 de\u011ferlendirece\u011fini duyurdu. \u015eirketin finans direkt\u00f6r\u00fc Astrid Hermann, Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada bu olas\u0131l\u0131\u011f\u0131n masada oldu\u011funu belirtti. Orta Do\u011fu Sat\u0131\u015flar\u0131nda D\u00fc\u015f\u00fc\u015f CEO Vincent Warnery, bir konferans g\u00f6r\u00fc\u015fmesinde, ya\u015fanan \u00e7at\u0131\u015fmalar\u0131n Mart […]<\/p>\n","protected":false},"author":2,"featured_media":5458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/5457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5457"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/5457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/media\/5458"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}