Japonya’da en sevdi\u011finiz Calbee cipslerini al\u0131rken o tan\u0131d\u0131k paketi siyah beyaz g\u00f6r\u00fcrseniz, bu bir bask\u0131 hatas\u0131 de\u011fil. Japon at\u0131\u015ft\u0131rmal\u0131k \u00fcreticisi Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u0130ran sava\u015f\u0131ndan kaynaklanan tedarik zinciri kesintileri nedeniyle \u00fclke genelindeki ma\u011fazalarda tipik olarak parlak ve dikkat \u00e7ekici renklerini b\u0131rakarak ambalajlar\u0131n\u0131 ge\u00e7ici olarak gri tonlamal\u0131 hale getirece\u011fini belirtti. \u015eirket yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, bu ad\u0131m\u0131n “Orta Do\u011fu’daki devam eden gerilimler aras\u0131nda belirli hammaddeleri etkileyen tedarik istikrars\u0131zl\u0131\u011f\u0131na” yan\u0131t olarak geldi\u011fini s\u00f6yledi. “Bu \u00f6nlem, \u00fcr\u00fcnlerin istikrarl\u0131 bir \u015fekilde tedarik edilmesine yard\u0131mc\u0131 olmay\u0131 ama\u00e7lamaktad\u0131r.” Siyah beyaz de\u011fi\u015fikli\u011fi 14 \u00fcr\u00fcn\u00fc kapsayacak. Calbee, yeni ambalaj\u0131n 25 May\u0131s’ta piyasaya s\u00fcr\u00fclece\u011fini ve \u00fcr\u00fcn kalitesini etkilemeyece\u011fini bildirdi. \u015eirket, de\u011fi\u015fime tam olarak hangi k\u0131tl\u0131klar\u0131n yol a\u00e7t\u0131\u011f\u0131n\u0131 belirtmedi. Ancak Japon h\u00fck\u00fcmetinden bir s\u00f6zc\u00fc, “matbaa m\u00fcrekkebi veya nafta ile ilgili acil tedarik sorunlar\u0131na dair herhangi bir rapor almad\u0131klar\u0131n\u0131 ve Japonya’n\u0131n geneli i\u00e7in gerekli hacmin g\u00fcvence alt\u0131na al\u0131nd\u0131\u011f\u0131n\u0131 kabul ettiklerini” s\u00f6yledi. Nafta, m\u00fcrekkep \u00fcretim s\u00fcrecinin baz\u0131 k\u0131s\u0131mlar\u0131nda kullan\u0131lan bir petrol yan \u00fcr\u00fcn\u00fcd\u00fcr. S\u00f6zc\u00fc, h\u00fck\u00fcmetin durumu g\u00f6r\u00fc\u015fmek ve tedarik dengesizliklerini \u00e7\u00f6zmek i\u00e7in Calbee ile bir araya gelmeyi planlad\u0131\u011f\u0131n\u0131 da s\u00f6zlerine ekledi. ABD ve \u0130srail’in \u015eubat sonunda \u0130ran’a sald\u0131rmas\u0131 ve H\u00fcrm\u00fcz Bo\u011faz\u0131’n\u0131n uzun s\u00fcreli kapanmas\u0131na yol a\u00e7mas\u0131ndan bu yana d\u00fcnya genelindeki \u015firketler tedarik kesintilerine \u00e7\u00f6z\u00fcm bulmak i\u00e7in \u00e7abal\u0131yor. Bu su yolu, Orta Do\u011fu petrol\u00fcn\u00fcn d\u00fcnyan\u0131n geri kalan\u0131na \u00f6nemli bir nakliye rotas\u0131 ve kayna\u011f\u0131d\u0131r. Bu kesintilerin farkl\u0131 sekt\u00f6rlerde zaten ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck: Asya genelindeki \u00e7ift\u00e7ileri etkileyen g\u00fcbre k\u0131tl\u0131\u011f\u0131 ve Hint pirin\u00e7 \u00fcreticilerinin tah\u0131llar\u0131n\u0131 Orta Do\u011fu pazarlar\u0131na ihra\u00e7 edememesi. Orta Do\u011fu havayollar\u0131 k\u00fcresel hava kargo kapasitesinin \u00f6nemli bir k\u0131sm\u0131n\u0131 olu\u015fturdu\u011fundan, d\u00fcnya genelinde t\u00fcketici teslimatlar\u0131nda da gecikmeler ya\u015fan\u0131yor. Calbee taraf\u0131ndan yay\u0131nlanan g\u00f6rseller, yeni \u00e7antalar\u0131 farkl\u0131 gri tonlar\u0131nda g\u00f6steriyor. \u015eapka takan bir maskotun patates cipsi denizi aras\u0131ndaki ola\u011fan g\u00f6r\u00fcnt\u00fcs\u00fc gitmi\u015f, sadece renksiz ambalaj ve metin etiketleri kalm\u0131\u015ft\u0131r. Sadele\u015ftirilmi\u015f ambalaj, al\u0131\u015fveri\u015f yapanlar\u0131n s\u00fcpermarket raflar\u0131ndan en sevdikleri lezzetleri h\u0131zla al\u0131rken renklere de\u011fil, paketlerdeki yaz\u0131lara daha fazla g\u00fcvenmeleri gerekebilece\u011fi anlam\u0131na gelebilir. Genellikle, d\u00fczenli Calbee t\u00fcketicileri, k\u0131rm\u0131z\u0131 paketin hafif tuzlu patates cipsi i\u00e7in oldu\u011funu, ye\u015fil etiketli sar\u0131 paketlerin ise deniz yosunu aromas\u0131 sevenler i\u00e7in oldu\u011funu bilirdi.<\/p>\n
#Calbee #Japonya #TedarikZinciri #\u0130ranSava\u015f\u0131 #H\u00fcrm\u00fczBo\u011faz\u0131 #AmbalajDe\u011fi\u015fikli\u011fi #Monokrom #At\u0131\u015ft\u0131rmal\u0131k #K\u00fcreselTicaret #EkonomikEtki<\/p>\n","protected":false},"excerpt":{"rendered":"
Japonya’da en sevdi\u011finiz Calbee cipslerini al\u0131rken o tan\u0131d\u0131k paketi siyah beyaz g\u00f6r\u00fcrseniz, bu bir bask\u0131 hatas\u0131 de\u011fil. Japon at\u0131\u015ft\u0131rmal\u0131k \u00fcreticisi Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u0130ran sava\u015f\u0131ndan kaynaklanan tedarik zinciri kesintileri nedeniyle \u00fclke genelindeki ma\u011fazalarda tipik olarak parlak ve dikkat \u00e7ekici renklerini b\u0131rakarak ambalajlar\u0131n\u0131 ge\u00e7ici olarak gri tonlamal\u0131 hale getirece\u011fini belirtti. \u015eirket yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, bu ad\u0131m\u0131n […]<\/p>\n","protected":false},"author":2,"featured_media":25235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-25234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/25234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25234"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/25234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/media\/25235"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}