{"id":24924,"date":"2026-05-15T01:48:10","date_gmt":"2026-05-14T22:18:10","guid":{"rendered":"https:\/\/fajr.news\/?p=24924"},"modified":"2026-05-15T01:48:10","modified_gmt":"2026-05-14T22:18:10","slug":"iran-savasinin-yol-actigi-petrol-kitligi-japon-atistirmalik-devini-siyah-beyaz-ambalaja-zorladi","status":"publish","type":"post","link":"https:\/\/fajr.news\/?p=24924&lang=tr","title":{"rendered":"\u0130ran Sava\u015f\u0131’n\u0131n Yol A\u00e7t\u0131\u011f\u0131 Petrol K\u0131tl\u0131\u011f\u0131 Japon At\u0131\u015ft\u0131rmal\u0131k Devini Siyah Beyaz Ambalaja Zorlad\u0131"},"content":{"rendered":"
\n

Japonya’n\u0131n En B\u00fcy\u00fck At\u0131\u015ft\u0131rmal\u0131k \u00dcreticisi Calbee, Ambalajlar\u0131nda Radikal Bir De\u011fi\u015fime Gidiyor<\/h1>\n

Japonya’n\u0131n \u00f6nde gelen at\u0131\u015ft\u0131rmal\u0131k devi Calbee, parlak renkli \u00fcr\u00fcn ambalajlar\u0131n\u0131 siyah beyaza d\u00f6n\u00fc\u015ft\u00fcrmek zorunda kald\u0131.<\/strong> Bu beklenmedik karar, H\u00fcrm\u00fcz Bo\u011faz\u0131’ndaki abluka nedeniyle m\u00fcrekkep \u00fcretiminde kullan\u0131lan baz\u0131 hammaddelerin tedarikinde ya\u015fanan ciddi aksakl\u0131klardan kaynaklan\u0131yor.<\/p>\n

\u00d6zellikle patates cipsi markalar\u0131 canl\u0131 ve dikkat \u00e7ekici ambalaj tasar\u0131mlar\u0131yla bilinen Calbee, May\u0131s ay\u0131 sonuna kadar 14 \u00fcr\u00fcn\u00fcn\u00fcn tek renkli (monokrom) ambalajlara ge\u00e7ece\u011fini duyurdu.<\/p>\n

M\u00fcrekkep Hammaddesi Naptan\u0131n Tedarik Zincirindeki K\u0131r\u0131lma<\/h2>\n

\u015eirketin bu karar\u0131 almas\u0131ndaki temel sebep, petrolden elde edilen ve m\u00fcrekkep \u00fcretiminde kritik bir bile\u015fen olan nafta tedarikindeki kesintiler. Calbee, ya\u015fanan sava\u015f nedeniyle \u201cbelirli hammaddelerin\u201d istikrars\u0131z tedarikine tepki g\u00f6sterdi\u011fini belirtti.<\/p>\n

Japon \u015firketleri, h\u00fck\u00fcmetin halk\u0131 ve i\u015fletmeleri tedarik konusunda g\u00fcvence alt\u0131na alma \u00e7abalar\u0131na ra\u011fmen, artan maliyetlerin ve malzeme k\u0131tl\u0131\u011f\u0131n\u0131n etkilerini en aza indirmeye \u00e7al\u0131\u015f\u0131yor. Bask\u0131 m\u00fcrekkebi i\u00e7in gerekli olan nafta, Japonya’n\u0131n t\u00fcketiminin yakla\u015f\u0131k %40’\u0131n\u0131 Orta Do\u011fu’dan ithal etti\u011fi bir petrol t\u00fcrevidir.<\/p>\n

H\u00fck\u00fcmetten G\u00fcvence ve Alternatif Tedarik Yollar\u0131<\/h3>\n

\u015eirketin bu hamlesi Japonya genelinde geni\u015f yank\u0131 buldu. Daha \u00f6nce Mart ay\u0131nda, farkl\u0131 bir cips markas\u0131n\u0131n fabrikas\u0131n\u0131 \u00e7al\u0131\u015ft\u0131rmak i\u00e7in gerekli olan a\u011f\u0131r ya\u011f\u0131 temin etmede zorluklar ya\u015fad\u0131\u011f\u0131 gerek\u00e7esiyle pop\u00fcler bir at\u0131\u015ft\u0131rmal\u0131\u011f\u0131n \u00fcretimini ge\u00e7ici olarak durdurmas\u0131, t\u00fcketiciler aras\u0131nda k\u0131sa s\u00fcreli bir pani\u011fe yol a\u00e7m\u0131\u015ft\u0131.<\/p>\n

Calbee’nin karar\u0131yla ilgili sorular\u0131 yan\u0131tlayan bir h\u00fck\u00fcmet s\u00f6zc\u00fcs\u00fc, stoklanm\u0131\u015f ham petrol kullan\u0131m\u0131yla yurt i\u00e7i nafta rafinasyonunun devam etti\u011fini, ayr\u0131ca May\u0131s ay\u0131nda Orta Do\u011fu d\u0131\u015f\u0131ndan yap\u0131lan ithalat\u0131n, \u015eubat sonunda \u0130ran sava\u015f\u0131n\u0131n ba\u015flamas\u0131ndan \u00f6nceki seviyelere k\u0131yasla \u00fc\u00e7 kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

K\u0131demli h\u00fck\u00fcmet s\u00f6zc\u00fcs\u00fc Kei Sato, nafta k\u0131tl\u0131\u011f\u0131n\u0131n daha geni\u015f \u00e7apl\u0131 bir aksakl\u0131\u011fa neden olmayaca\u011f\u0131 konusunda halka g\u00fcvence verdi. Sato, baz\u0131 televizyon kanallar\u0131nda acil b\u00fclten olarak yay\u0131nlanan a\u00e7\u0131klamas\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\n \u201cJaponya’daki \u00f6nemli fonksiyonlar i\u00e7in yeterli nafta m\u00fcrekkep bile\u015feni tedariki sa\u011flanm\u0131\u015ft\u0131r. B\u00fcy\u00fck \u015firketlerle i\u015f birli\u011fi yaparak naftan\u0131n H\u00fcrm\u00fcz Bo\u011faz\u0131 d\u0131\u015f\u0131ndaki rotalardan ithal edilmesini sa\u011fl\u0131yoruz. Bask\u0131 m\u00fcrekkebi veya nafta i\u00e7in acil bir tedarik kesintisi raporu almad\u0131k ve Japonya’n\u0131n bir b\u00fct\u00fcn olarak gerekli miktarlar\u0131 g\u00fcvence alt\u0131na ald\u0131\u011f\u0131n\u0131 biliyoruz.\u201d<\/em>\n <\/p><\/blockquote>\n

1949 y\u0131l\u0131nda Hiro\u015fima’da, \u015fehrin atom bombas\u0131 sald\u0131r\u0131s\u0131ndan sonra hala toparlanma s\u00fcrecindeyken kurulan Calbee, \u00fcr\u00fcnleri Asya, Avrupa ve ABD genelinde sat\u0131lan dev bir at\u0131\u015ft\u0131rmal\u0131k \u015firketine d\u00f6n\u00fc\u015ft\u00fc. \u015eirket, 2018’de \u0130ngiltere merkezli Seabrook Crisps’i sat\u0131n ald\u0131 ve 2025 y\u0131l\u0131nda 322.5 milyar yen (2.04 milyar dolar) sat\u0131\u015f geliri elde etti.<\/p>\n

Bu haberin ard\u0131ndan \u015firketin hisseleri %1’den fazla d\u00fc\u015ferken, Nikkei 225 Endeksi genel olarak y\u00fckseli\u015f g\u00f6sterdi.<\/p>\n

The Guardian, Calbee’den yorum almak i\u00e7in ileti\u015fime ge\u00e7ti.<\/em><\/p>\n

Reuters ile birlikte.<\/em><\/p>\n

#Calbee #Japonya #At\u0131\u015ft\u0131rmal\u0131k #Ambalaj #Nafta #H\u00fcrm\u00fczBo\u011faz\u0131 #PetrolK\u0131tl\u0131\u011f\u0131 #TedarikZinciri #\u0130ranSava\u015f\u0131 #Ekonomi<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Japonya’n\u0131n En B\u00fcy\u00fck At\u0131\u015ft\u0131rmal\u0131k \u00dcreticisi Calbee, Ambalajlar\u0131nda Radikal Bir De\u011fi\u015fime Gidiyor Japonya’n\u0131n \u00f6nde gelen at\u0131\u015ft\u0131rmal\u0131k devi Calbee, parlak renkli \u00fcr\u00fcn ambalajlar\u0131n\u0131 siyah beyaza d\u00f6n\u00fc\u015ft\u00fcrmek zorunda kald\u0131. Bu beklenmedik karar, H\u00fcrm\u00fcz Bo\u011faz\u0131’ndaki abluka nedeniyle m\u00fcrekkep \u00fcretiminde kullan\u0131lan baz\u0131 hammaddelerin tedarikinde ya\u015fanan ciddi aksakl\u0131klardan kaynaklan\u0131yor. \u00d6zellikle patates cipsi markalar\u0131 canl\u0131 ve dikkat \u00e7ekici ambalaj tasar\u0131mlar\u0131yla bilinen Calbee, […]<\/p>\n","protected":false},"author":2,"featured_media":24925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-24924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/24924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24924"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/24924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/media\/24925"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}