Boglioli, Londra’daki New Bond Street’teki amiral gemisi ma\u011fazas\u0131n\u0131 a\u00e7arak perakende a\u011f\u0131n\u0131 geni\u015fletmeye devam ediyor.
\nBu, Made in Italy terzilik \u015firketinin Londra’daki \u00fc\u00e7\u00fcnc\u00fc tek markal\u0131 alan\u0131 ve ilk ba\u011f\u0131ms\u0131z ma\u011fazas\u0131 olma \u00f6zelli\u011fini ta\u015f\u0131yor. \u015eehrin en \u00f6nemli l\u00fcks al\u0131\u015fveri\u015f caddelerinden ve d\u00fcnyan\u0131n en pahal\u0131 l\u00fcks caddelerinden biri olmas\u0131 nedeniyle bu ma\u011fazan\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 a\u00e7\u0131k.
\nMarka, \u0130talya’da ve d\u00fcnya genelinde 120’si \u0130talya’da olmak \u00fczere 400’den fazla \u00fcst d\u00fczey \u00e7ok markal\u0131 ma\u011faza ve shop-in-shop a\u011f\u0131 arac\u0131l\u0131\u011f\u0131yla da\u011f\u0131t\u0131l\u0131yor. Yeni Londra buti\u011fi, markan\u0131n halihaz\u0131rda Milano’nun tarihi merkezinde ve New York’un NoHo b\u00f6lgesinde bulunan do\u011frudan i\u015fletilen ma\u011fazalar\u0131na kat\u0131l\u0131yor.
\nYakla\u015f\u0131k 100 metrekarelik yeni alan, \u00e7ift cepheli bir k\u00f6\u015fede konumlanm\u0131\u015f be\u015f pencereye sahip.
\n\u015eirket, buti\u011fin \u201cbasit bir perakende adresinden \u00e7ok daha fazlas\u0131n\u0131 temsil etti\u011fini, \u0130talyan zarafetinin Bond Street’in uluslararas\u0131 ruhuyla bulu\u015ftu\u011fu estetik bir manifesto oldu\u011funu\u201d belirtti. \u201cAlan, markan\u0131n felsefesini \u2013 hafiflik, dekonstr\u00fcktif terzilik ve do\u011fal l\u00fcks \u2013 tamamen somutla\u015ft\u0131r\u0131yor ve Boglioli’nin kozmopolit ve sofistike bir kitleye hitap eden \u00e7a\u011fda\u015f ve otantik bir zarafet sunma taahh\u00fcd\u00fcn\u00fc yeniden teyit ediyor. Butik, tutarl\u0131 ve ay\u0131rt edici bir mimari dil sunuyor.\u201d
\nBu, Boglioli butiklerinde tekrarlayan bir unsur olan nerv\u00fcrl\u00fc ah\u015fab\u0131n duvarlar\u0131 kaplamas\u0131 ve ortam\u0131n belirleyici bir \u00f6zelli\u011fi haline gelmesi anlam\u0131na geliyor. Bu, \u201czanaatkar savoir-faire’i hat\u0131rlatan ve koleksiyonlarla uyumlu bir diyalog yaratan s\u0131cak ve rafine bir doku.\u201d
\nAh\u015fab\u0131n do\u011fal tonlar\u0131, a\u00e7\u0131k ta\u015f y\u00fczeyler ve derin ye\u015fil detaylarla birle\u015ftirilmi\u015f. Zemin n\u00f6tr ve dokulu tonlarda, mobilyalar ise \u201cBoglioli’nin ikonik ceketlerini tan\u0131mlayan hafiflik ve dekonstr\u00fcksiyon hissini yans\u0131t\u0131yor.\u201d
\nBoglioli Ba\u015fkan\u0131 Francesco Russo, New Bond Street’in Orta Do\u011fulu m\u00fc\u015fterilere ula\u015fmak i\u00e7in ne kadar \u00f6nemli oldu\u011funu ve Londra’n\u0131n Harrods ve Joseph’teki pop-up giri\u015fimleri arac\u0131l\u0131\u011f\u0131yla marka i\u00e7in zaten g\u00fc\u00e7l\u00fc oldu\u011funu kan\u0131tlad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Ayr\u0131ca \u015firketin b\u00fcy\u00fck bir amiral gemisi a\u00e7mak i\u00e7in do\u011fru adresi bekledi\u011fini de s\u00f6yledi.
\nVe markan\u0131n finansal hedeflerini vurgulad\u0131: \u201c2026 i\u00e7in Boglioli ile iki y\u0131l \u00f6nce kaydedilen 20 milyon Euro’luk ciroyu a\u015fmay\u0131 hedefliyoruz. Sat\u0131\u015f kampanyas\u0131n\u0131n ilk iki ay\u0131 \u00e7ok olumlu geri bildirimler sa\u011flad\u0131 ve bu yeni Londra a\u00e7\u0131l\u0131\u015f\u0131n\u0131n \u015firkete daha fazla ivme kazand\u0131raca\u011f\u0131na ve yeni bir rekora ula\u015fmam\u0131za yard\u0131mc\u0131 olaca\u011f\u0131na eminiz.\u201d
\nMarkan\u0131n en b\u00fcy\u00fck pazar\u0131 ABD olmaya devam ederken, onu toplam gelirin yakla\u015f\u0131k %30’unu olu\u015fturan \u0130talya takip ediyor. 2025’te Boglioli, Mumbai’deki Galeries Lafayette’te bir k\u00f6\u015fe ile Hindistan’da da ilk kez yer ald\u0131.
\n\u201cDa\u011f\u0131t\u0131m stratejisinin bir s\u00fctunu haline gelen\u201d shop-in-shop format\u0131n\u0131 geli\u015ftirmeye devam etti. Son aylarda \u0130stanbul’daki Beymen, D\u00fcsseldorf ve K\u00f6ln’deki Breuninger ile Z\u00fcrih ve Basel’deki Globus’ta yeni alanlar a\u00e7\u0131ld\u0131.
\nToptan sat\u0131\u015f kanal\u0131n\u0131 daha da g\u00fc\u00e7lendirmeyi hedefliyor, \u00f6zellikle Kuzey Amerika’ya odaklanarak ABD ve Kanada genelinde sekiz yeni ma\u011faza planlan\u0131yor. Avrupa’da ise b\u00fcy\u00fcme, shop-in-shop format\u0131n\u0131n geni\u015fletilmesiyle devam edecek.
\nE-ticaret cephesinde Boglioli, son y\u0131llarda istikrarl\u0131 bir b\u00fcy\u00fcme kaydederek 2025’te 1,5 milyon Euro’yu a\u015fan sat\u0131\u015flara ula\u015ft\u0131. Mart ay\u0131ndan itibaren, marjlar\u0131 art\u0131rmak ve hedeflenen i\u00e7erik ve pazarlama yoluyla markan\u0131n ileti\u015fimini g\u00fc\u00e7lendirmek amac\u0131yla e-ticaret y\u00f6netimini \u015firket b\u00fcnyesine ald\u0131.
\n#Boglioli #NewBondStreet #L\u00fcksModa #Terzilik #LondraMa\u011fazas\u0131 #OrtaDo\u011fuPazar\u0131 #\u0130talyanZarafeti #PerakendeGeni\u015flemesi #ModaHaberleri #K\u00fcreselMarka<\/p>\n","protected":false},"excerpt":{"rendered":"
Boglioli, Londra’daki New Bond Street’teki amiral gemisi ma\u011fazas\u0131n\u0131 a\u00e7arak perakende a\u011f\u0131n\u0131 geni\u015fletmeye devam ediyor. Bu, Made in Italy terzilik \u015firketinin Londra’daki \u00fc\u00e7\u00fcnc\u00fc tek markal\u0131 alan\u0131 ve ilk ba\u011f\u0131ms\u0131z ma\u011fazas\u0131 olma \u00f6zelli\u011fini ta\u015f\u0131yor. \u015eehrin en \u00f6nemli l\u00fcks al\u0131\u015fveri\u015f caddelerinden ve d\u00fcnyan\u0131n en pahal\u0131 l\u00fcks caddelerinden biri olmas\u0131 nedeniyle bu ma\u011fazan\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 a\u00e7\u0131k. Marka, \u0130talya’da […]<\/p>\n","protected":false},"author":2,"featured_media":19383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-19382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/19382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19382"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/19382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/media\/19383"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}