E\u011fer ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’ Suudi Arabistan’\u0131n b\u00fcy\u00fck sinema hamlelerinden biri idiyse, filmin ilk gi\u015fe gelirlerine bak\u0131l\u0131rsa bu bir deneme ve ba\u015far\u0131s\u0131zl\u0131k oldu. Kaptan Amerika’n\u0131n Anthony Mackie’si ve Oscar \u00f6d\u00fcll\u00fc Ben Kingsley’nin ba\u015frollerini payla\u015ft\u0131\u011f\u0131 ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’, ekrana gelmesi be\u015f y\u0131l s\u00fcren sorunlu bir yolculuk ge\u00e7irdi ancak nihayet ge\u00e7en hafta sonu ABD ve Orta Do\u011fu genelindeki sinemalarda g\u00f6sterime girdi.<\/p>\n
Riyad merkezli medya devi MBC Group taraf\u0131ndan geli\u015ftirilen ve Vertical taraf\u0131ndan sat\u0131n al\u0131nan film, ABD’deki performans\u0131 nedeniyle olumsuz man\u015fetlere konu oldu. Per\u015fembe itibar\u0131yla 1.010 ekranda 596.000 dolar has\u0131lat elde eden film, tarihin en b\u00fcy\u00fck gi\u015fe fiyaskolar\u0131ndan biri olarak nitelendirildi.<\/p>\n
Vertical’\u0131n pazarlamas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir \u015fekilde Mackie, Kingsley ve ‘Maymunlar Cehennemi: \u015eafak Vakti’ y\u00f6netmeni Rupert Wyatt’\u0131n Suudi kumlar\u0131n\u0131n muhte\u015fem \u00e7ekimlerini \u00f6ne \u00e7\u0131kard\u0131, ancak sinemaseverler nihayetinde ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n \u00e7a\u011fr\u0131s\u0131na yan\u0131t vermedi ve filmin 150 milyon dolarl\u0131k b\u00fct\u00e7esini geri kazanmas\u0131 pek olas\u0131 g\u00f6r\u00fcnm\u00fcyor.<\/p>\n
Beklentiler hi\u00e7bir zaman o kadar y\u00fcksek de\u011fildi. ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’na yak\u0131n olanlar, filmin \u00e7ekicili\u011fi konusunda ger\u00e7ek\u00e7iydi, \u00f6zellikle de Orta Do\u011fu’da sava\u015f\u0131n s\u00fcrd\u00fc\u011f\u00fc bir d\u00f6nemde. ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n Amerika’da 1 milyon dolar\u0131 a\u015fabilece\u011fi umuluyordu, ancak yine de Vertical i\u00e7in bir felaket olmaktan \u00e7ok uzak.<\/p>\n
End\u00fcstri kaynaklar\u0131, Vertical’\u0131n ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’ i\u00e7in kesenin a\u011fz\u0131n\u0131 a\u00e7mad\u0131\u011f\u0131n\u0131, bu da t\u00fcm sinema ve ev e\u011flencesi gelirleri say\u0131ld\u0131\u011f\u0131nda distrib\u00fct\u00f6r i\u00e7in k\u00e2ra ge\u00e7i\u015f yolunun tamamen makul oldu\u011funu belirtti. Vertical’\u0131n \u00f6zellikle premium iste\u011fe ba\u011fl\u0131 video (PVOD) platformlar\u0131na odakland\u0131\u011f\u0131 ve ‘Elevation’ gibi filmlerde uygulad\u0131\u011f\u0131 benzer taktiklerle Mackie’yi tan\u0131taca\u011f\u0131 s\u00f6yleniyor.<\/p>\n
MBC yorum talebine yan\u0131t vermedi. Vertical yorum yapmaktan ka\u00e7\u0131nd\u0131.<\/p>\n
**Orta Do\u011fu Gi\u015fesi**<\/p>\n
Deadline taraf\u0131ndan g\u00f6r\u00fclen rakamlara g\u00f6re, Orta Do\u011fu pazarlar\u0131nda gi\u015fe tablosu pek de parlak de\u011fil. ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’, Suudi Arabistan’da a\u00e7\u0131l\u0131\u015f hafta sonunda 6.100 izleyiciden 87.000 dolar has\u0131lat elde ederek \u00fclkenin en b\u00fcy\u00fck sekizinci filmi oldu.<\/p>\n
Suudi Arabistan’\u0131n son y\u0131llardaki en b\u00fcy\u00fck hitlerinden baz\u0131lar\u0131 ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’ndan on kat daha iyi performans g\u00f6sterdi. A\u00e7\u0131l\u0131\u015f hafta sonunda 1.24 milyon dolar has\u0131lat yapan ancak Arap d\u00fcnyas\u0131n\u0131n en pop\u00fcler TV serilerinden birine dayanmas\u0131n\u0131n avantaj\u0131n\u0131 kullanan ‘Shabab Al Bomb’ da buna dahil.<\/p>\n
MBC i\u00e7in ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n da\u011f\u0131t\u0131m\u0131n\u0131 \u00fcstlenen ve b\u00f6lgedeki Sony yap\u0131mlar\u0131n\u0131n da\u011f\u0131t\u0131m\u0131n\u0131 da yapan Suudi distrib\u00fct\u00f6r Empire Entertainment, bu y\u0131l daha b\u00fcy\u00fck hitlere imza att\u0131; \u00f6zellikle a\u00e7\u0131l\u0131\u015f hafta sonunda 700.000 dolar has\u0131lat yapan ‘Project Hail Mary’.<\/p>\n
Comscore’a g\u00f6re Per\u015fembe itibar\u0131yla Suudi Arabistan’da ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n bilet sat\u0131\u015flar\u0131 toplam 110.000 dolar oldu. BAE’de bu rakam 37.000 dolard\u0131; Orta Do\u011fu genelinde ise ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’ sadece 225.000 dolarl\u0131k sat\u0131\u015fa ula\u015ft\u0131, ancak yerel kaynaklar filmin yo\u011fun bir \u015fekilde pazarlanmad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
**’\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’ Neden Terk Edildi?**<\/p>\n
MBC, b\u00fcy\u00fck bir h\u0131rsla duyurulan bir projeden \u015f\u00fcphesiz daha iyisini ummu\u015ftu, ancak y\u00f6netmen Wyatt ile yarat\u0131c\u0131 farkl\u0131l\u0131klar (projeden ayr\u0131l\u0131p sonra geri d\u00f6nd\u00fc) ve Suudi Arabistan’daki gecikmeler ve ek \u00e7ekimlerle artan bir b\u00fct\u00e7e nedeniyle ekrana gelmesi kolay olmad\u0131.<\/p>\n
Zamanlama MBC’nin aleyhine i\u015fledi. Bir g\u00f6zlemci, sinemaseverlerin ger\u00e7ek bir \u00e7\u00f6l sava\u015f\u0131n\u0131n ortas\u0131nda \u00e7\u00f6l sava\u015f\u0131 hakk\u0131nda bir filme i\u015ftah duymad\u0131\u011f\u0131n\u0131 belirtti. MBC, Donald Trump’\u0131n \u0130ran’\u0131 bombalamas\u0131ndan sonra ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131 ertelemeyi d\u00fc\u015f\u00fcnd\u00fc, ancak \u015firket y\u0131llarca s\u00fcren sahte umutlardan sonra tekrar erteleme konusunda isteksizdi.<\/p>\n
Di\u011ferleri filmin daha temel yarat\u0131c\u0131 sorunlar\u0131na dikkat \u00e7ekiyor. Orta Do\u011fu’daki bir da\u011f\u0131t\u0131m kayna\u011f\u0131 Deadline’a ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n arada kald\u0131\u011f\u0131n\u0131, ne Arap ne de Bat\u0131l\u0131 izleyicilere hitap etti\u011fini s\u00f6yledi. Bu ki\u015fi, “Kimi hedefledi\u011finden emin de\u011filim,” dedi. “Suudi Arabistan’da \u00e7ekilmi\u015f, b\u00fcy\u00fck b\u00fct\u00e7eli ba\u015fka bir Hollywood filmi gibi g\u00f6r\u00fcn\u00fcyor.”<\/p>\n
Bu sorular, Wyatt taraf\u0131ndan d\u00fczenlenmemi\u015f ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n bitmemi\u015f bir versiyonunun Temmuz 2023’te izleyici testine tabi tutulmas\u0131 ve olumsuz sonu\u00e7lar vermesi \u00fczerine tekrarland\u0131. Kaynaklar Deadline’a, ara\u015ft\u0131rman\u0131n film ekibini bir Arap hikayesinin Bat\u0131l\u0131 bir yorumuna talep olup olmad\u0131\u011f\u0131n\u0131 sorgulamaya itti\u011fini s\u00f6yledi. Zay\u0131f ele\u015ftiriler (filmin Rotten Tomatoes’da %29’luk ‘\u00e7\u00fcr\u00fck’ bir ele\u015ftirmen puan\u0131 var) bu endi\u015feleri daha da art\u0131r\u0131yor.<\/p>\n
Baz\u0131lar\u0131 i\u00e7in ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n g\u00f6sterime girmi\u015f olmas\u0131 bile bir kutlama nedeni. Filmin 2021’de \u00e7ekilmesi ile post prod\u00fcksiyon belirsizli\u011fi aras\u0131ndaki d\u00f6nemde, ekip \u00fcyelerinin filmin asla g\u00fcn y\u00fcz\u00fc g\u00f6rmeyece\u011fi konusunda a\u00e7\u0131k\u00e7a spek\u00fclasyon yapt\u0131\u011f\u0131 zamanlar oldu.<\/p>\n
Bir kaynak, “Film yap\u0131mc\u0131lar\u0131 ve yetenekli ki\u015filer aras\u0131nda, projenin o kadar b\u00fcy\u00fck bir ‘beyaz fil’ haline geldi\u011fi ve MBC’nin onu g\u00f6mece\u011fi y\u00f6n\u00fcnde kesinlikle bir korku vard\u0131,” dedi. “Do\u011frudan yay\u0131n platformlar\u0131na gitmeleri daha kolay olurdu, bu y\u00fczden MBC bu kadar yol kat etti\u011fi i\u00e7in takdiri hak ediyor. Filmin iyi y\u00f6nlerine inand\u0131lar ve b\u00f6lgede ekranda nelerin ba\u015far\u0131labilece\u011fini sergileme niyetlerinin baz\u0131lar\u0131n\u0131 yerine getiriyor.”<\/p>\n
Deadline, ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n gi\u015fe gelirlerinin ba\u015far\u0131s\u0131n\u0131n tek \u00f6l\u00e7\u00fct\u00fc olmayaca\u011f\u0131n\u0131 bildirdi. MBC y\u00f6neticilerinin Muhammed bin Salman’\u0131n karar\u0131n\u0131n \u00f6nemini ve bunun \u015firketin gelecekteki finansman\u0131n\u0131 nas\u0131l etkileyebilece\u011fini tart\u0131\u015ft\u0131klar\u0131n\u0131 ortaya koyduk. Suudi Veliaht Prensi b\u00fcy\u00fck sinema hamlelerini desteklemeye devam edecek mi, yoksa rejim sporda yapt\u0131\u011f\u0131 gibi sinemadan da geri mi \u00e7ekilecek?<\/p>\n
Ekip \u00fcyeleri size \u015funu s\u00f6yleyecektir: ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’n\u0131n 150 milyon dolar\u0131 sadece bir film sat\u0131n almakla kalmad\u0131, Suudi Arabistan i\u00e7in bir film yap\u0131m altyap\u0131s\u0131 da sat\u0131n ald\u0131. \u00dclke ekonomisini fosil yak\u0131tlardan uzakla\u015ft\u0131rarak yeniden yap\u0131land\u0131r\u0131rken, ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’ndan gelecekteki film yap\u0131m \u00e7abalar\u0131n\u0131 desteklemek i\u00e7in de\u011ferli dersler \u00e7\u0131kar\u0131labilece\u011fine inananlar var.<\/p>\n
#\u00c7\u00f6lSava\u015f\u00e7\u0131s\u0131 #DesertWarrior #AnthonyMackie #BenKingsley #SuudiArabistanSinemas\u0131 #Gi\u015feFiyaskosu #OrtaDo\u011fuSinemas\u0131 #MBCGroup #FilmEnd\u00fcstrisi #Hollywood<\/p>\n","protected":false},"excerpt":{"rendered":"
E\u011fer ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’ Suudi Arabistan’\u0131n b\u00fcy\u00fck sinema hamlelerinden biri idiyse, filmin ilk gi\u015fe gelirlerine bak\u0131l\u0131rsa bu bir deneme ve ba\u015far\u0131s\u0131zl\u0131k oldu. Kaptan Amerika’n\u0131n Anthony Mackie’si ve Oscar \u00f6d\u00fcll\u00fc Ben Kingsley’nin ba\u015frollerini payla\u015ft\u0131\u011f\u0131 ‘\u00c7\u00f6l Sava\u015f\u00e7\u0131s\u0131’, ekrana gelmesi be\u015f y\u0131l s\u00fcren sorunlu bir yolculuk ge\u00e7irdi ancak nihayet ge\u00e7en hafta sonu ABD ve Orta Do\u011fu genelindeki sinemalarda g\u00f6sterime […]<\/p>\n","protected":false},"author":2,"featured_media":15968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-15967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/15967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15967"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/15967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/media\/15968"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}