NEW YORK, 29 Nisan (Reuters)<\/strong> – K\u00fcresel piyasalar, Orta Do\u011fu’da ya\u015fanan gerilimlerin ekonomik etkileriyle sars\u0131lmaya devam ederken, l\u00fcks g\u00fczellik devi Est\u00e9e Lauder’\u0131n \u0130spanyol Puig ile yapmay\u0131 umdu\u011fu anla\u015fma da bu durumdan olumsuz etkileniyor.<\/p>\n Est\u00e9e Lauder yat\u0131r\u0131mc\u0131lar\u0131, sat\u0131n almay\u0131 hedefledikleri Puig’den parlak sonu\u00e7lar beklerken, Sal\u0131 g\u00fcn\u00fc \u0130spanyol l\u00fcks g\u00fczellik \u015firketinin COVID-19 pandemisinin en yo\u011fun d\u00f6neminden bu yana en yava\u015f \u00e7eyreklik b\u00fcy\u00fcmesini bildirmesiyle hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131.<\/p>\n Puig, t\u00fcm y\u0131l beklentilerini korusa da, Orta Do\u011fu’daki sava\u015f\u0131n talebi olumsuz etkiledi\u011fi ve \u00f6n\u00fcm\u00fczdeki \u00e7eyrekte de bu durumun devam edebilece\u011fi uyar\u0131s\u0131nda bulundu. Bu uyar\u0131, uzun s\u00fcreli sat\u0131\u015f d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn ard\u0131ndan kendi toparlanmas\u0131n\u0131 Puig’in diren\u00e7li marjlar\u0131 ve g\u00fc\u00e7l\u00fc nakit ak\u0131\u015f\u0131yla desteklemeyi uman Est\u00e9e i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n Est\u00e9e Lauder, Carolina Herrera ve Charlotte Tilbury gibi TikTok fenomenleri ve varl\u0131kl\u0131 milenyum ku\u015fa\u011f\u0131 aras\u0131nda pop\u00fcler olan Puig markalar\u0131na ilgi duyuyor. Bu markalar\u0131, Frans\u0131z kozmetik devi L’Or\u00e9al ile daha iyi rekabet etmenin bir yolu olarak g\u00f6r\u00fcyor.<\/p>\n Reuters’\u0131n \u00c7ar\u015famba g\u00fcn\u00fc bildirdi\u011fine g\u00f6re, Est\u00e9e, Puig’in t\u00fcm B S\u0131n\u0131f\u0131 hisseleri i\u00e7in hisse ba\u015f\u0131na 18 ila 19 avro (21-22,20 dolar) aras\u0131nda bir devralma teklifi de\u011ferlendiriyor. Puig’in yeni CEO’su Jose Manuel Albesa Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, birle\u015fme g\u00f6r\u00fc\u015fmelerinin “devam etti\u011fini” belirtti.<\/p>\n Ancak Puig, sat\u0131\u015flar\u0131n\u0131n onda birini seyahat perakendesinden elde ediyor. Bu durum, \u015firketi havaalan\u0131 al\u0131\u015fveri\u015fi ve uluslararas\u0131 seyahatlerdeki dalgalanmalara kar\u015f\u0131 savunmas\u0131z b\u0131rak\u0131yor. Est\u00e9e hissedarlar\u0131 ise, Est\u00e9e’nin yeniden yap\u0131lanmaya devam etmesi ve sat\u0131\u015f ivmesinin k\u0131r\u0131lgan kalmas\u0131 nedeniyle bu birle\u015fmenin L’Or\u00e9al ile aradaki fark\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde kapataca\u011f\u0131na ikna olmu\u015f de\u011fil.<\/p>\n Est\u00e9e, 7.000 ki\u015fiyi i\u015ften \u00e7\u0131kard\u0131 ve markalar\u0131n\u0131 d\u00fczene soktu, ancak birle\u015fme g\u00f6r\u00fc\u015fmelerinin 23 Mart’ta ortaya \u00e7\u0131kmas\u0131ndan bu yana hisse senedi %1 d\u00fc\u015ft\u00fc.<\/p>\n Bilan\u00e7o \u00fczerindeki bask\u0131, yat\u0131r\u0131mc\u0131lar\u0131n endi\u015felerini art\u0131r\u0131yor. Est\u00e9e’nin net borcu, y\u0131ll\u0131k FAV\u00d6K’\u00fcn\u00fcn neredeyse be\u015f kat\u0131na ula\u015fm\u0131\u015f durumda. Bu durum, bu b\u00fcy\u00fck sat\u0131n alman\u0131n beklentileri kar\u015f\u0131layamamas\u0131 halinde \u015firketin esnekli\u011fini s\u0131n\u0131rl\u0131yor. Buna kar\u015f\u0131l\u0131k, L’Or\u00e9al’in net borcu FAV\u00d6K’\u00fcn\u00fcn sadece %20’si seviyesinde.<\/p>\n Est\u00e9e, Ocak-Mart sonu\u00e7lar\u0131n\u0131 Cuma g\u00fcn\u00fc a\u00e7\u0131klayacak. LSEG taraf\u0131ndan anket yap\u0131lan analistler, bir y\u0131l \u00f6ncesine g\u00f6re %3,9’luk bir sat\u0131\u015f art\u0131\u015f\u0131 bekliyorlar; ancak bu, gelirin %10 d\u00fc\u015ft\u00fc\u011f\u00fc \u00f6nceki y\u0131la k\u0131yasla bir iyile\u015fme olsa da, bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re b\u00fcy\u00fcmenin yava\u015flayaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n L’Or\u00e9al, y\u0131llard\u0131r premium g\u00fczellik pazar\u0131ndaki liderli\u011fini geni\u015fletmek i\u00e7in \u00f6nemli yat\u0131r\u0131mlar yapt\u0131. Cilt bak\u0131m\u0131, makyaj ve y\u00fcksek marjl\u0131 parf\u00fcmeri alanlar\u0131nda geni\u015f bir portf\u00f6y olu\u015fturdu ve Kering’in parf\u00fcm varl\u0131klar\u0131 gibi \u00f6nemli sat\u0131n almalar ger\u00e7ekle\u015ftirdi. Lanc\u00f4me’a ev sahipli\u011fi yapan L\u00fcks b\u00f6l\u00fcm\u00fc, ge\u00e7en y\u0131l 18,3 milyar dolar sat\u0131\u015f ve grup kar\u0131n\u0131n d\u00f6rtte birinden fazlas\u0131n\u0131 elde etti.<\/p>\n Puig gibi, L’Or\u00e9al de \u00f6zellikle BAE’de sava\u015fla ilgili bask\u0131lara dikkat \u00e7ekti ve ikinci \u00e7eyrekte daha b\u00fcy\u00fck bir etki bekliyor. Buna ra\u011fmen, son iki y\u0131l\u0131n en h\u0131zl\u0131 \u00e7eyreklik sat\u0131\u015f b\u00fcy\u00fcmesini kaydetti ve talep konusunda iyimser bir ton sergiledi.<\/p>\n Est\u00e9e, \u00c7in’deki zay\u0131f sat\u0131\u015flar, seyahat perakendesine ba\u011f\u0131ml\u0131l\u0131k ve makyaj talebindeki dalgalanmalar nedeniyle rekabete ayak uydurmakta zorlan\u0131yor. Est\u00e9e ve Puig birle\u015fse bile, yakla\u015f\u0131k 20,6 milyar dolarl\u0131k bir sat\u0131\u015f hacmine ula\u015facaklar ki bu, L’Or\u00e9al’in toplam y\u0131ll\u0131k geliri olan 51,6 milyar dolar\u0131n olduk\u00e7a gerisinde kal\u0131yor.<\/p>\n Yine de, 40 milyar dolarl\u0131k bir birle\u015fme, Est\u00e9e’ye rekabet etme \u015fans\u0131 verebilir ve Est\u00e9e’nin marjlar\u0131n\u0131 mevcut %13,8’den tahmini %15,6’ya \u00e7\u0131karabilir.<\/p>\n TD Cowen analisti Oliver Chen, “Her iki \u015firketi de harika yapan \u015feyleri korumalar\u0131 gerekiyor,” diyerek Est\u00e9e’nin marka portf\u00f6y\u00fcne ve Puig’in l\u00fcks moda ve koku alan\u0131ndaki g\u00fcc\u00fcne dikkat \u00e7ekti.<\/p>\n (New York City’den Arriana McLymore taraf\u0131ndan haz\u0131rlanan bu haber, Sayantani Ghosh ve Nick Zieminski taraf\u0131ndan d\u00fczenlenmi\u015ftir.)<\/em><\/p>\n #EsteeLauder #Puig #KozmetikSekt\u00f6r\u00fc #Birle\u015fmeVeSat\u0131nAlma #OrtaDo\u011fuSava\u015f\u0131 #EkonomikEtkiler #Loreal #L\u00fcksG\u00fczellik #PiyasaAnalizi #FinansalHaberler<\/p>\n","protected":false},"excerpt":{"rendered":" Orta Do\u011fu’daki Gerilimler Est\u00e9e Lauder’\u0131n Puig Anla\u015fmas\u0131n\u0131 Zora Sokuyor NEW YORK, 29 Nisan (Reuters) – K\u00fcresel piyasalar, Orta Do\u011fu’da ya\u015fanan gerilimlerin ekonomik etkileriyle sars\u0131lmaya devam ederken, l\u00fcks g\u00fczellik devi Est\u00e9e Lauder’\u0131n \u0130spanyol Puig ile yapmay\u0131 umdu\u011fu anla\u015fma da bu durumdan olumsuz etkileniyor. Est\u00e9e Lauder yat\u0131r\u0131mc\u0131lar\u0131, sat\u0131n almay\u0131 hedefledikleri Puig’den parlak sonu\u00e7lar beklerken, Sal\u0131 g\u00fcn\u00fc \u0130spanyol […]<\/p>\n","protected":false},"author":2,"featured_media":13356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-13355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orta-dogu-haberleri"],"_links":{"self":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/13355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13355"}],"version-history":[{"count":0,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/posts\/13355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=\/wp\/v2\/media\/13356"}],"wp:attachment":[{"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fajr.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Stratejik Hedefler ve Piyasa Rekabeti<\/h2>\n
Riskler ve Yat\u0131r\u0131mc\u0131 Endi\u015feleri<\/h2>\n
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