The Middle East’s largest gym chain is introducing a Hyrox competition across its clubs, alongside expanded women-only programming and a dedicated Hyrox Performance Center in Dubai. Currently, Hyrox does not host an official race in the region. The global fitness phenomenon Hyrox is broadening access to race-specific training in the Middle East through its partnership with GymNation. Despite the absence of formal Hyrox races in the region, GymNation, the Middle East’s leading gym chain, is integrating Hyrox competitions, expanding women-only training sessions, and establishing dedicated performance centers. This initiative aims to ensure that Hyrox athletes throughout the region have ample opportunities to train, compete, and advance their skills. GymNation facilities across Saudi Arabia and Bahrain will implement the Hyrox League, a multi-club competition featuring qualifying rounds that culminate in a grand final. Concurrently, the United Arab Emirates is set to welcome its first Hyrox Performance Center in Dubai, solidifying GymNation’s position as the primary builder of the Hyrox community across the Middle East. This center will host the Hyrox Weekender, a two-day competition scheduled for June 13-14, featuring singles and doubles divisions and a total prize pool of AED 30,000 (approximately $8,100). Catering to female athletes, GymNation is expanding its women-only Hyrox programming. The Dubai Performance Center will offer dedicated training sessions led by female trainers. This expansion ensures that GymNation provides female-only Hyrox sessions in every country where it operates. Rory McEntee, GymNation’s Chief Marketing Officer, stated, “Hyrox has seen an incredible surge in popularity across the Middle East over the past few years, and the desire among our members and the broader community to compete is immense.” McEntee further emphasized, “With no official races confirmed for the region yet, we simply couldn’t leave athletes waiting. As the people’s gym, that goes against our ethos. Our commitment is straightforward: regardless of your fitness level or background, everyone in the Middle East deserves a proper competitive platform right here at home. If the official calendar isn’t providing that, we will. That’s what it truly means to be the home of Hyrox in the Middle East.” As GymNation strengthens its integration with Hyrox, the operator is also focused on expanding its own presence throughout the Middle East, with planned growth in countries such as Qatar, Bahrain, and Kuwait.
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