The Middle East’s tourism sector demonstrated robust growth in 2025, with international visitor spending increasing by a significant 5.2%, outperforming the global average of 3.2%. The travel and tourism industry contributed an impressive US$385.8 billion to the region’s GDP and supported 7.1 million jobs during the year.
Saudi Arabia emerged as the primary catalyst for this expansion, with its sector GDP surging by 7.4% in 2025. This figure is nearly double the global travel and tourism growth rate of 4.1% and approximately 40% higher than the regional average of 5.3%. The Kingdom’s contribution alone amounted to US$178 billion, representing a substantial 46% of the total regional output. International visitor spending in Saudi Arabia saw an 8.2% increase, while business travel experienced a remarkable rise of over 55%.
Other nations also showed strong performance. The UAE’s tourism sector reached US$68.5 billion in GDP, with international visitor spending contributing US$56.9 billion. Jordan and Oman both recorded a healthy 5.5% growth, with spending reaching US$8.5 billion and US$4 billion respectively. Across these key markets, business travel spending collectively increased by 23% in 2025.
Gloria Guevara, President and CEO of the WTTC, commented on the region’s success, stating, ‘The Middle East’s performance in 2025 highlights the strength and long-term potential of travel and tourism, with the sector continuing to act as a key driver of economic growth, job creation, and international connectivity.’
However, the sector faces potential headwinds from the Iran war, which commenced on February 28, 2026. WTTC estimates indicate potential industry losses of up to US$600 million. Despite this, historical analysis suggests that recovery can be swift, with demand often rebounding within two months when governments and the industry collaborate to restore traveller confidence. To address these challenges, the WTTC plans to convene global industry leaders in Egypt aboard Crystal Serenity in early May 2026 to strategize on recovery priorities and foster coordination between the public and private sectors.
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